Mallika Sherawat- 7up's new brand ambassador
Source: dancewithshadows.com

Mallika Sherawat is the "brand ambassador" for the new 7 Up Curvy, the latest lime drink from Pepsi India. In the television promo, the sexy bombshell Mallika Sherawat is a princess. When she rubs the lamp, a genie emerges and offers to fulfill to her wishes. Mallika the Princess wants to be "more beautiful, curvy and cooler than them all." Now, The genie is none other than Fido Dido. Fido Dido snaps his fingers and in a flash - she is 7Up Curvy.

The Mallika Sherawat 7 Up Curvy TVC was designed by JWT and directed by Prahlad Kakkar.The 7Up Curvy will also be promoted through outdoor hoardings, wireless and mobile media. The ad sports the tagline "Andaaz Sabse Cool."